LaVann Pearson Landrum

Chief Advancement Officer

LaVann is responsible for all fund-raising activities of Christian City. She is leading the effort to increase contributed revenue from $2.5MM to $4MM through targeted activities, enhanced donor relationships, and increased awareness of Christian City throughout all of Atlanta.

With 30+ years of nonprofit experience, she worked most recently as Development Director at Mercer University. At Piedmont Healthcare she was a major gifts officer with a  focus on Piedmont Fayette Hospital and cancer services. Prior to these roles, she spent 15 years with the Georgia Center for Child Advocacy serving in the development function and as executive director addressing the problem of child sexual abuse. LaVann and her husband, Chuck, live in Newnan with their baby-dog. She is an active member of First Baptist Church Newnan and volunteers with the Coweta Community Foundation. She has four grown children.

LaVann holds a degree in Arts Administration from The University of South Carolina. She has participated in numerous professional education programs including National Children’s Alliance Advanced Leadership Forum and Harvard Social Enterprise’s Performance Measures for NonProfit Management. She is a 2008 alumnae of Leadership Georgia.

LaVann lives in Newnan with her husband and four college-age children. She is an active member of First Baptist Church Newnan and serves on the board of the Coweta Community Foundation.

More About LaVann

Alma Mater:

The University of South Carolina AND Fayette County High School

Fun Fact:

In 2011, our home was used in the movie Joyful Noise as Dolly Parton’s home. We enjoyed the chance to meet her – she’s tiny and lovely – exactly the same as she comes across in public. My favorite review of the movie was titled “Is it awfully good or just plain awful?” If you are in the mood for a very cheesy but uplifting movie with wonderful music, you’ll enjoy it.

Favorite Leisure Activity:

Spending time with my family. I have four children in college and am blessed to have healthy, active and loving parents nearby. My husband is a pretty cool guy, too.

Favorite Movie:

The Princess Bride – be careful or I’ll begin to share quotes. My husband refuses to watch this movie with me anymore.

Favorite Color:

Yellow – happy and bright – always lifts my spirits! My first car was a yellow Mustang.

Favorite Song:

I really love ALL music. Music has the ability to connect people from all different backgrounds, to cause us to experience emotion, to inspire and motivate, and to energize our brains. I’m so proud that Christian City provides musical opportunities for our residents.

What’s so Great About Christian City?

The incredible devotion of Christian City staff – whether working with children, with senior adults or focused externally, there is an evidence of passion and of working for the good of others. I love being a part of it!